SaaS Conversion Rate Simulator

Figuring out which metrics to focus on can be difficult. Setting clear goals will help you understand which KPIs to improve throughout your funnel. With this easy-to-use calculator, find out which metrics to focus on for the greatest return on effort.

How many monthly uniques arrive at your site?
What percentage of unique visitors sign up for a trial or become leads?
What percentage of new leads or trials become customers?
What is your average monthly revenue per customer (ARPC)?
What's your starting MRR?
What percentage of gross revenue churns each month?

Funnel KPI's

Traffic
Signup rate

Traffic

Target
Projected

New trials

Target
Projected

Revenue KPI's

ARPC
Churn rate
Conversion rate

Monthly recurring revenue

Target
Projected

Churned revenue

Target
Projected
If you reach your goals, this will impact your MRR with